Small Business; Marketing

If you are really certain about something you can guarantee that someone else not very far away will be really certain about the opposite. Our views and opinions are a product of our cultural conditioning. Sometimes the effect of failing to take a broader view is benign, but more often in doing so you exclude, underestimate or marginalise whole segments of society. My aim is to try to see the gaps in provision, challenge the assumptions and perhaps provide a wide angle view of the my small part of the world.